My Professional Journey
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Throughout the course of my career, I’ve learned to combine my passion for storytelling with data-driven strategy to establish impactful branding and drive actionable results.
At a glance
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Data Visualization
Reporting
Market Research
Cross-Functional Collaboration
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Talent Acquisition Marketing
Conference Support
Social Media Trend Analysis & Posting Strategy
Video Campaigns
Client Communication
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Content Strategy
Podcast Editing & Promotion
Organic Copy - Blog, Website, Press Releases, & Infographics
Ad Copy Development
Sales Enablement
Keyword Optimization
Reporting for duty
EarthLink
Business Analyst
Mar. - Oct. 2021
● Aggregated data in Tableau to generate over 40 reports and identify trends in sales, inactivations, and market demographics.
● Researched current and target market in order to determine most effective marketing strategy over the course of 2 months
● Collaborated with Product Marketing and Product Owners in creating 3 dashboards and drawing key insights
Making magic
The Walt Disney Company
Communications Coordinator
Oct. 2021 - Dec. 2022
As a part of the Talent Acquisition Marketing team, I supported the recruitment marketing efforts across all brands under the Disney umbrella, sharing the unique experiences and opportunities across all platforms.
● Increased engagement by 10% with posting strategy across all DisneyCareers, ESPN, Disney Studios, and Disney General Entertainment social platforms
● Reorganized analytics and reporting in order to create 4 adaptable dashboard templates
● Adapted to changing audience needs by implementing 2-month video campaign
● Coordinated content schedule with communications leads and account managers in order to fulfill needs of 12 clients across Disney enterprise
● Presented social media updates regarding platform and algorithm changes on a biweekly basis
● Incorporated monthly Diversity & Inclusion efforts into recruitment and posting strategy
Leading the pack
Rule 1 Venture Studio
Content Marketing Manager
Dec. 2022 - present
● Develop and execute content strategies across 7 portfolio companies, increasing organic traffic by 2793% and organic revenue as much as 296%
● Launched 2 industry specific podcasts with monthly episodes and created comprehensive media kits for guests
● Build out 5 highly individualized content plans specific to industry and PortCo needs
● Launch 4 new websites with an average of a 4-week turnaround
● Keyword optimize weekly blogs and publish press releases announcing new features and company rebrands
As a fractional Content Marketing Manager across the portfolio companies under the studio, I support the end-to-end content strategies and execute on each of the highly individualized, industry-specific needs of each product and platform.
