My Professional Journey

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Throughout the course of my career, I’ve learned to combine my passion for storytelling with data-driven strategy to establish impactful branding and drive actionable results.

At a glance

    • Data Visualization

    • Reporting

    • Market Research

    • Cross-Functional Collaboration

    • Talent Acquisition Marketing

    • Conference Support

    • Social Media Trend Analysis & Posting Strategy

    • Video Campaigns

    • Client Communication

    • Content Strategy

    • Podcast Editing & Promotion

    • Organic Copy - Blog, Website, Press Releases, & Infographics

    • Ad Copy Development

    • Sales Enablement

    • Keyword Optimization

    • Brand storytelling

    • LinkedIn content strategy

    • Executive personal brand building

Reporting for duty

EarthLink
Business Analyst

Mar. - Oct. 2021

● Aggregated data in Tableau to generate over 40 reports and identify trends in sales, inactivations, and market demographics.

● Researched current and target market in order to determine most effective marketing strategy over the course of 2 months

● Collaborated with Product Marketing and Product Owners in creating 3 dashboards and drawing key insights

Making magic

The Walt Disney Company
Communications Coordinator

Oct. 2021 - Dec. 2022

As a part of the Talent Acquisition Marketing team, I supported the recruitment marketing efforts across all brands under the Disney umbrella, sharing the unique experiences and opportunities across all platforms.

● Increased engagement by 10% with posting strategy across all DisneyCareers, ESPN, Disney Studios, and Disney General Entertainment social platforms

● Reorganized analytics and reporting in order to create 4 adaptable dashboard templates

● Adapted to changing audience needs by implementing 2-month video campaign

● Coordinated content schedule with communications leads and account managers in order to fulfill needs of 12 clients across Disney enterprise

● Presented social media updates regarding platform and algorithm changes on a biweekly basis

● Incorporated monthly Diversity & Inclusion efforts into recruitment and posting strategy

Leading the pack

Rule 1 Venture Studio
Content Marketing Manager

Dec. 2022 - Aug. 2025

● Developed and execute content strategies across 7 portfolio companies, increasing organic traffic by 2793% and organic revenue as much as 296%

● Launched 2 industry specific podcasts with monthly episodes and created comprehensive media kits for guests

● Built out 5 highly individualized content plans specific to industry and PortCo needs

● Launched 4 new websites with an average of a 4-week turnaround

● Keyword optimized weekly blogs and published press releases announcing new features and company rebrands

As a fractional Content Marketing Manager across the portfolio companies under the studio, I supported the end-to-end content strategies and executed on each of the highly individualized, industry-specific needs of each product and platform.

More than ghostwriting

Influent Social
Senior Content Strategist

Aug. - Oct. 2025

  • Develop and execute content strategies for executive clients on LinkedIn, driving visibility, brand authority, and a 91% month-over-month engagement increase while contributing to a 50% average growth in audience reach across accounts.

  • Optimize executive profiles through data-driven messaging, SEO-friendly positioning, and audience targeting to increase follower conversions by up to 35% and boost profile discoverability.

  • Create and manage content calendars tied to company events, conferences, and speaking engagements, resulting in a 20-40% lift in event-related engagement and registrations, and improved brand recognition.

  • Analyze content performance and platform algorithms to refine posting cadence, tone, and creative direction, maintaining consistent viral performance across 80% of client profiles.

  • Produce detailed monthly reports and insights to inform content strategy and client positioning, identifying opportunities that drove a 20% increase in leads consistency.

As a Sr. Content Strategist, I built and supported the personal brands of executives of various tech companies, establishing them as thought leaders in their industries, and driving measurable conversions, whether that equates to follower growth or sales leads.

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